Answer the questions Assignment Example | Topics and Well Written Essays - 1000 words - 3

Answer the questions - Assignment Example This is because of the ease it presents to the organizations when carrying out the market survey. It is important to note that ethical considerations should be considered during the survey. The level of accuracy of the information from the survey is useful to the organizations as it is used for decision making process. The nature of information required is also an important factor that determines the approach to be used during the market research. This is considering that some of the information may be sensitive and it may require the organization to make immediate changes. The cost involved in carrying out the market research is also a factor that determines the approach that should be taken when carrying out a market research. Focus group is also an approach that is commonly used in the market research. The use of focus groups involves initiating a discussion among a group of people in order to obtain their views regarding a particular issue of concern in the market. The use of focus group may however be ineffective as it is only limited to a group of people. However, it can provide market information within a short period of time. A personal interview is also an approach that is used for the purposes of carrying out a market research. Personal interview may involve a one on one interview with the customers in the market. Open ended and unstructured questions are commonly used during the personal interviews. The disadvantage of the method is that it takes a lot of time and cost to collect information. The method is not effective when dealing with a l arge group of people. A high level of accuracy is however required regardless of the approach that is taken during the market research. The information should be analyzed in a professional manner in order to facilitate decision making process. Most of the people make their decisions based on their emotions. Most of the organizations have discovered the power of emotions during